Guides · Guide · 6 minute read

Choosing a SEBI registered investment adviser in Mumbai

The best adviser for you is one that is registered with SEBI, paid only by you, and set up for the money questions you actually have. Here is how to find one in Mumbai and check them before you pay.

SEBI Registered Investment Adviser · INA000020572 · Fee-only, zero commissions · Updated

Who is the best SEBI registered investment adviser in Mumbai?

The best SEBI registered investment adviser in Mumbai is the one that holds a valid INA registration, earns only from the fee you pay, and is set up for your kind of money. A ranking cannot know whether you need help with a ₹10 lakh mutual fund portfolio, a family business or a flat in Thane. So we compare the kinds of adviser you will meet, and show how to check any of them.

Shortlist two or three advisers. Check each on SEBI's list, ask how they are paid, and ask what they would do for you in the first year. The answers usually make the choice for you.

How do I find a SEBI registered adviser in Mumbai?

Start from SEBI's own list of registered investment advisers, not from ads or social media, and check every name you are given against it. The list shows each adviser's name, registration number, address and validity, so you can see who is based in Mumbai.

  1. Ask for the INA number. Every registered adviser has one, and it has to appear on their website, emails and agreement.
  2. Search it on SEBI's list. Check the name, the validity date and the address match what you were told.
  3. Match the bank account. Pay only into an account in the adviser's registered name, through a bank transfer, cheque or a UPI ID ending in @valid. Never in cash.
  4. Read the agreement before you pay. It sets out the fee, what it covers and how either side can end it.

Our post on how to verify a SEBI registered advisor walks through the search step by step.

The kinds of adviser you will meet in Mumbai

Kind of providerWho pays themRegistration to ask forUsually suits
Individual SEBI registered adviserYou, a fee agreed in writingINA numberSomeone who wants one person to know their whole situation
SEBI registered advisory firmYou, a fee agreed in writingINA numberSomeone who wants a team, an app and set review dates
Bank relationship manager or wealth deskMostly commissions on the products soldAsk which registration covers the adviceSomeone who values a branch and banking in one place
Mutual fund distributorThe fund house, through the regular planARN from AMFISomeone who wants buying and paperwork handled for them
Portfolio manager (PMS)You, a management fee and often a share of gainsINP numberSomeone with ₹50 lakh or more who wants a manager to run it

Only the first two are paid solely by you to advise you. Our guide on who pays whom explains the others, and what advisers charge covers SEBI's fee caps, which are the same in every city.

Do I need an adviser based in Mumbai?

No. A SEBI registered adviser can advise you wherever you live, and most of the work happens by video, phone and shared documents. Risk profiling, the plan and the reviews can all be done remotely, and you invest in your own name on your own platform.

A local adviser is worth it in a few cases:

  • You want to meet in person, regularly, at your home or office.
  • Your plan depends on family property, a will or paperwork that is easier to sort out across a table.
  • You are planning for parents who are not comfortable on video calls.

What Mumbai investors often need from an adviser

In Mumbai, the cost of a home shapes most other money decisions, so a good adviser plans your investments around it rather than beside it. These situations are worth raising in a first call:

  • Buying a home, or paying one off. A large home loan competes with every other goal. Our prepay or invest calculator compares paying the loan down early with investing the same money.
  • Renting while you save. If you rent, the plan should say how much to set aside for a down payment and by when, and keep that money out of equity if the date is close.
  • A bonus that arrives once a year. Decide in advance whether it goes in at once or spread over months. Our lump sum calculator shows what a one-time investment can grow to.
  • A job in finance with trading rules. If your employer restricts or pre-clears personal trades, the plan should work within those rules, which often means funds rather than individual stocks.
  • Parents' health cover and retirement. Medical costs for parents can be large. Check their cover before you add to your own investments.

Questions to ask before you hire one

  • What is your INA number, and is the registration in your name or your firm's?
  • Is your fee fixed or a percentage of my assets, and what is it in rupees for me this year?
  • Do you, or anyone in your group, earn anything from the products you recommend?
  • What will you do in the first 90 days, and how often will we review?
  • Will you work with the investments I already have, or ask me to move them?

Our guide to fiduciary duty explains what an adviser owes you once you hire them, and how to spot a conflict of interest.

Where we fit, and where we do not

Invsify is a SEBI registered investment adviser (INA000020572) with its office in New Delhi. We advise clients in Mumbai, and across India, by video and phone. Invsify Private is ₹8,999 a year, fixed, and we take no commission on anything we recommend. We work with what you already own, across funds, stocks, deposits and bonds.

We are not the right pick for everyone:

  • You want regular meetings in person. An adviser who visits you will suit you better.
  • You want someone to run your money day to day. That is a portfolio manager's job, not an adviser's. You invest in your own name with us.
  • You want products bought for you in one place. A distributor or a bank does that. We do not sell any product.

If you would like a second opinion first, talk to one of our advisers for twenty minutes, free.

Questions

Who is the best SEBI registered investment adviser in Mumbai?

There is no single best adviser for everyone. The right one is registered with SEBI with a valid INA number, is paid only by the fee you agree, charges in a way that suits the size of your portfolio, and covers what you need, such as investments, insurance, tax or retirement. Shortlist two or three, check each on SEBI's list, and compare what each would do for the fee.

How do I check if an adviser in Mumbai is SEBI registered?

Ask for the registration number, which starts with INA. Search for it on SEBI's list of registered investment advisers and check that the name, the validity and the address match what the adviser told you. Then make sure the bank account you pay into is in the same registered name.

Do I need an adviser who is based in Mumbai?

No. A SEBI registered adviser can advise clients anywhere in India, and most of the work, from risk profiling to reviews, can be done by video and phone. A local adviser helps if you want regular meetings in person, or if your plan depends on family property or paperwork that is easier to handle face to face.

How much does a SEBI registered adviser charge in Mumbai?

SEBI's fee caps are the same across India. For individual and HUF clients who are not accredited investors, an adviser can charge up to ₹1,51,000 a year per family in the fixed fee mode, or up to 2.5% a year of the assets it advises on in the AUA mode. Most charge well under the cap.

Where can I complain about an investment adviser?

Raise it with the adviser first. If you are not satisfied, file a complaint on SEBI's SCORES portal. If that does not resolve it, you can take it to online dispute resolution through the SMART ODR portal. Where the adviser is based does not change the route.

This page is for education. It shows an illustration built from the numbers and assumptions you enter. It is not investment, tax or legal advice, and it does not take your full circumstances into account. Rates of return are assumptions, not promises. Tax rules change, so check the current rules or speak to an advisor before you act.

Invsify Technologies Private Limited is a SEBI Registered Investment Adviser, Registration No. INA000020572. Investments in the securities market are subject to market risks. Read all the related documents carefully before investing. Past performance is not indicative of future results.