Top 5 SEBI-Registered Investment Advisory Services in India

Picking an investment advisor in India shouldn’t feel like decoding fine print. You want regulated guidance, transparent fees, and advice designed for your goals—not a sales pitch. Yet the market is crowded with distributors earning hidden commissions, influencer opinions that skip accountability, and fee structures that are hard to compare. If you’re deciding between AUM-based pricing or a flat retainer, want direct plans over regular plans, and care about risk, taxes, and suitability, the right SEBI-registered Investment Adviser (RIA) can make all the difference.

This guide zeroes in on five credible, SEBI-registered advisory services and how they actually work for real investors. For each provider—Invsify (AI-powered, conflict-free RIA for salaried Indians), Scripbox (goal-based portfolios), Kuvera (direct mutual fund advisory with automation), Invest Yadnya (research-led, fee-only planning), and Vivekam (quant-driven advisory)—you’ll get a snapshot of regulatory status, core services and approach, pricing and fee model, who they’re best for, standout features, and things to consider before you sign up. Use it to quickly align your needs, budget, and comfort with how each firm delivers advice. Up first: a closer look at Invsify.

1. Invsify — AI-powered, conflict-free RIA for salaried Indians

Invsify blends regulated, fee-only advice with always-on technology built for busy, salaried investors. As a SEBI-registered Investment Adviser (RIA), it focuses on suitability, transparency, and measurable outcomes—avoiding distributor commissions and putting client interest first among investment advisory services in India.

Snapshot and regulatory status

Invsify operates as a SEBI-registered RIA with a conflict-free, advice-first model. Its platform pairs AI insights with human expertise, so recommendations stay aligned to your risk profile, goals, and data—without embedded commissions.

Core services and approach

The advisory experience is goal-led and risk-first: seamless KYC, risk profiling, and ongoing portfolio monitoring feed real-time, data-backed recommendations. You get clarity on what to buy, hold, or exit—plus how it impacts your long-term plan.

Planning & advice: Real-time AI advisory, Wealth Wellness Score, and personalized weekly insights.
Portfolio oversight: Advanced tracking to monitor allocations, progress, and drift.
Education & awareness: Daily audio snippets on key topics (e.g., Budget updates).
Support: Conversational RM AI (24/7, multilingual) with quick human escalation.

Pricing and fee model

Invsify is fee-only with transparent charges and no distributor commissions. Its Hidden Fee Calculator illustrates potential savings versus traditional commission-led models so you see the impact of conflict-free advice before you commit.

No commissions: Advice and execution are separated to stay conflict-free.
Clarity on costs: The calculator helps quantify avoided trail commissions.

Who it’s best for

If you want regulated, tech-forward guidance with human backup—and clear, non-commissioned costs—Invsify is a strong fit.

Salaried professionals seeking structured, ongoing advice.
DIY investors wanting AI speed with expert oversight.
Fee-conscious clients comparing direct vs. regular plans.
HNIs and families prioritizing governance and transparency.

Standout features

Invsify’s toolset is designed to make disciplined investing effortless while keeping costs visible and controllable.

AI-powered insights with a personalized Wealth Wellness Score.
Conversational RM AI (24/7, multilingual) plus 30-second human callback.
Advanced portfolio tracking with real-time advisory nudges.
Daily audio snippets and weekly personalized insights to stay on track.
Seamless KYC & risk profiling to set a compliant baseline.
Hidden Fee Calculator to spotlight savings from avoiding commissions.
Trusted partner execution for frictionless investing.

Things to consider

Invsify is app-first and automation-led; ensure you’re comfortable with a digital advisory flow complemented by quick human support.

App-centric journey: Best for users comfortable with mobile-first planning.
Execution via partners: You may onboard with third-party platforms for transactions.
Data-driven: Recommendations rely on accurate disclosures and ongoing updates.

2. Scripbox — goal-based advisory with managed portfolios

If you prefer setting clear goals—child’s education, a home down payment, or retirement—and letting a managed portfolio do the heavy lifting, Scripbox is a familiar name. Here’s how to evaluate its proposition as you compare investment advisory services in India and shortlist a model that fits your needs.

Snapshot and regulatory status

Scripbox is a digital wealth platform focused on goal-led investing and professionally managed portfolios for Indian investors. Before onboarding, confirm the exact SEBI registration details of the advisory entity you’ll contract with and the scope of services covered under that license.

Core services and approach

The experience typically starts with risk profiling and goal mapping, followed by allocation to model portfolios and periodic reviews to keep your plan on track. Expect a streamlined, app-first journey with performance tracking and timely nudges.

Goal planning: Map timelines and target amounts to recommended portfolios.
Managed portfolios: Disciplined asset allocation with periodic rebalancing updates.
Tracking & reviews: Progress dashboards and scheduled check-ins to course-correct.

Pricing and fee model

Pricing in this category commonly comes as an AUM-based fee or a subscription. Ask directly about use of direct plans, any embedded distribution, and all-inclusive costs so you can compare like-for-like across investment advisory services in India.

Know the fee base: AUM-linked vs fixed subscription (plus applicable taxes).
Direct vs regular: Clarify plan type and any embedded commissions.
Written scope: Request a clear service and fee schedule before you start.

Who it’s best for

Scripbox suits investors who want clarity on goals and comfort with professionally managed allocations. It’s a fit if you value structure and are okay trading some customization for simplicity.

Time-strapped salaried users seeking low-maintenance portfolios.
First-time investors wanting a guided, rules-based setup.
Families consolidating goals under one dashboard.

Standout features

The draw is a coherent planning-to-execution flow with disciplined portfolio upkeep. You get a single interface to define goals, track progress, and stay invested with fewer decisions.

Goal-first workflows that anchor asset allocation.
Centralized tracking for multiple goals and accounts.
Periodic rebalancing updates to manage drift.
Human support for key decisions alongside digital tools.

Things to consider

Model portfolios can limit hyper-personalization, which may matter for complex tax or legacy holdings. Confirm how execution is handled and the precise fee mechanics so you know what you’re paying for.

Customization trade-offs: Understand constraints vs bespoke planning.
Execution specifics: Check onboarding flows, minimums, and plan types.
Costs in practice: Validate total fees, rebalancing cadence, and any exit implications.

3. Kuvera — direct mutual fund advisory with automation

If you want to stick to direct mutual funds and lean on software to stay disciplined, Kuvera is a popular digital option many investors evaluate alongside other investment advisory services in India. Think app-led planning with low-friction execution and ongoing portfolio hygiene.

Snapshot and regulatory status

Kuvera operates as a digital wealth platform. As with any provider, verify the exact SEBI-registered Investment Adviser entity you’ll contract with, what’s covered under the advisory license, and how advice is documented before you proceed.

Core services and approach

The proposition centers on simple goal setup, allocations aligned to risk, and an app that keeps you on track with timely prompts. Expect a rules-based, low-maintenance experience rather than bespoke handholding.

Goal mapping: Define targets, timelines, and risk to anchor allocations.
Automation-first: System-led monitoring and periodic nudges to reduce drift.
Consolidated tracking: One dashboard for SIPs, holdings, and progress.

Pricing and fee model

Models in this category vary. Ask for a written schedule so you can compare apples-to-apples across investment advisory services in India.

Fee type: Subscription vs AUM-linked advisory (plus taxes).
Plan type: Confirm use of direct plans and absence of embedded commissions.
All-in costs: Check platform, advisory, and any execution-related charges.

Who it’s best for

Great for investors who want direct-plan efficiency with software doing most of the heavy lifting.

DIY-leaning users who value automation over frequent human intervention.
Salaried professionals who prefer set-and-track simplicity.
Cost-sensitive investors optimizing for transparent, low overheads.

Standout features

The draw is disciplined, software-led investing that reduces friction and second-guessing.

App-first workflows that streamline planning to execution.
Systematic prompts to help stay invested and aligned to goals.
Clean portfolio views to monitor progress at a glance.

Things to consider

Automation trades depth for speed; confirm how edge cases and complex needs are handled.

Customization limits: Legacy holdings and tax nuances may need manual input.
Scope of advice: Clarify what’s “advisory” vs “tools/education.”
Service access: Understand human support SLAs for critical decisions.

4. Invest Yadnya — research-led, fee-only financial planning

Invest Yadnya emphasizes planning backed by accessible research—useful if you want clear, documented advice rather than product pushes. As you compare investment advisory services in India, treat its planning-first approach as a way to structure goals, risk, and execution with education built in.

Snapshot and regulatory status

Invest Yadnya positions itself as a digital destination for financial planning and advisory supported by research. Before onboarding, confirm the exact SEBI-registered Investment Adviser entity, license details, and the advisory scope you’ll contract for.

Research-backed planning and advisory services.
Verify SEBI RIA entity, scope, and documentation.

Core services and approach

The journey typically starts with risk profiling and goal definition, followed by an allocation plan and periodic reviews. Its research aims to simplify choices so you understand the “why” behind each recommendation.

Holistic planning with goal mapping and suitability.
Research notes that inform product selection and monitoring.

Pricing and fee model

Expect a fee-only posture; request a written schedule to compare apples-to-apples. Clarify plan type (direct vs regular), inclusions, and any add-on review fees.

Fixed-fee advisory; confirm inclusions and taxes.
Direct-plan usage and zero embedded commissions—verify in writing.

Who it’s best for

Ideal if you value structured financial planning with plain-English explanations and prefer learning alongside execution.

Salaried families seeking documented, research-led plans.
DIY investors wanting expert review and accountability.

Standout features

The combination of education, planning deliverables, and ongoing tracking helps reduce second-guessing and decision fatigue.

Research-led insights that make trade-offs explicit.
Goal dashboards and periodic review cadence.

Things to consider

As with any RIA, align expectations on customization, timelines, and support. Get the engagement letter, fee schedule, and review SLAs up front.

Confirm advisory scope, SLAs, and direct-plan execution.
Note any fees for rebalances, portfolio second opinions, or add-ons.

5. Vivekam Financial Services — quant-driven investment advisory

Vivekam Financial Services is a SEBI-registered Investment Adviser with a track record of serving real clients for over a decade. With headquarters in Hyderabad, it appeals to investors who prefer disciplined, model-based decision-making when comparing investment advisory services in India.

Snapshot and regulatory status

Vivekam operates as a SEBI-registered RIA focused on advice-first engagement. Confirm the precise advisory entity, scope, and documentation at onboarding.

SEBI-registered RIA with 10+ years of experience.
Hyderabad-based with a client-serving track record.

Core services and approach

Expect suitability-led portfolio advice supported by data and ongoing monitoring to keep allocations aligned to your goals and risk profile.

Portfolio recommendations and reviews anchored to risk profiling.
Rules-based monitoring with periodic rebalancing guidance.

Pricing and fee model

As an RIA, the advisory arm operates on a fee-only basis. Ask for a written fee schedule to compare like-for-like across investment advisory services in India.

Fee-only advisory: No embedded distributor commissions.
Clarity on costs: Confirm AUM-linked vs fixed retainer.

Who it’s best for

Vivekam suits investors who want process discipline over hunches and value documented, SEBI-compliant advice.

Salaried professionals seeking structured oversight.
DIY investors wanting model-driven guardrails.

Standout features

The appeal is a longer operating history combined with an advice-first license and a process-driven framework.

SEBI RIA status and documented suitability.
10+ years of serving real clients.
Methodical, data-led portfolio discipline.

Things to consider

Balance the benefits of a model-driven approach with your need for customization and clarity on execution.

Customization limits: Understand scope beyond model portfolios.
Execution specifics: Confirm direct-plan usage and onboarding flows.

Make your choice with confidence

Choosing among SEBI-registered advisers is simpler when you match your needs: fee-only vs AUM, direct plans, human vs automation, support SLAs, and how rebalancing, taxes, and legacy holdings are handled. Ask for SEBI registration details, a written engagement letter, the complete fee schedule, and explicit confirmation of direct-plan usage to avoid embedded commissions. Then shortlist for clarity, responsiveness, and the planning cadence you’ll actually follow. If you want regulated, conflict-free advice built for salaried Indians—with real-time insights, advanced tracking, and a clear view of avoided commissions—consider starting with Invsify. You can explore the Hidden Fee Calculator, complete risk profiling quickly, and move forward with a plan that’s transparent, documented, and built to last.